Meet the founders
Like many successful global agencies, TRS was also founded on family business philosophy. The business involves family members who are in it primarily because they are seasoned, qualified and reputable professional consultants in their own right. Meet Patson and Pauline a Marketing Research Consultant and a Professional Accountant respectively.
Patson Gasura is a founding Member of TRS. His key responsibility is to drive the company vision as well as being Head of the Sales and Marketing pillar. On projects commissioned to TRS, Patson is the overall team leader (“Head Coach”) who offers strategic direction to projects. Since joining the industry in 1994 Patson worked for few leading research houses in South Africa and Zimbabwe, rising from fieldwork resource to Director level within a decade. After acquiring a Masters Degree in Strategic Management (Derby, UK), Patson established TRS in 2007 and now prides himself in the successful delivery of what he calls bankable insights (solutions) through experience and best research practice. Patson is an accredited member of the Southern African Market Research Association (SAMRA) as well as member of the Pan African Media Research Organisation (PAMRO). He has groomed several research professionals, many who are now TRS Clients.