World Class African

Research Consultancy

Since 2007, we have been successfully managing research projects in 15 African countries

Research & Analysis

Clear & Concise Market Research

We do the ground work so you don't have to.


Clear & Understandable Results

We provide you with the information to make decisions with confidence



To be the preferred world class African research consultancy.


To provide complete , correct and clear understanding of African markets (Africa Passport).


Excellence, Professionalism, growth and genuine engagement of all people.

What we are about

We are about strategic market/ing research that we deliver on time cost-effectively.

Topline Research Solutions (TRS) is a Pan-African business consultancy, specialising in market/ing research and social research. Our core & cost-effective services include scientific consumer data collection in selected fast developing African markets and public service programs M&E research (through tender processes). We are also big on existing data interrogation (& desk research).

Many of our clients’ consistently find us unique on the following key elements;

  • Expert In-depth interviews with sector/opinion leaders for hypotheses generation;
  •  Insights (product, consumer & communication) generation before and after primary research;
  • Public sector research:- monitoring & evaluation type projects for NGOs & policy makers;
  • Self-initiated research (incorporating Digital Media monitoring) to explore new trends;
  • Collaborative research- you do a bit, we do a bit to manage budgets;
  • Qualitative and quantitative data analysis and
  • Strategic & insightful sermon style results presentations (close gap between research supplier & research user).

For us, it is not strategic research if you do not see positive change (e.g. improved customer recruitment, increased product consumption, better service or even increased profitability).

Proud Members Of:

Samra & Pamro

Our Footprint

Since 2007, we have been successfully managing research projects in 15 African countries shown below.

  • Angola, Mozambique
  • South Africa, Botswana, Lesotho, Namibia, Eswatini
  • Kenya, Uganda, Tanzania
  • Ghana, Nigeria, Benin, Burkina Faso & Togo
  • Zimbabwe, Malawi, Zambia

Our Services

In-depth interviews

Qualitative data collection through In-depth interviews (IDIs)

Focus Group Discussions

Qualitative data collection through Focus Group Discussions (FGDs)

Consumer immersions

Ethnographic (observation) research through: Consumer immersions

Data capturing, processing & analysis

Data capturing, processing & analysis

Report writing

Report writing in MS Word & PowerPoint


PowerPoint Presentations & strategy workshop facilitation

Pen and Paper & Computer Aided

Quantitative Data Collection through Pen and Paper Personal Interviews (PAPI), Pen and Paper Telephonic Interviews (PATI), Computer Aided Personal interviews (CAPI) & Computer Aided Telephonic interviews (CATI)

Our Sectors & Esteemed Clients

  • Agriculture
  • Automotive
  • Education
  • Fast Moving Consumer Goods
  • Financial Services
  • Hospitality
  • Media
  • Public Sector
  • Retail
  • Telecommunication/ITC

What others say about us

This letter serves to confirm that we have worked with Topline Research Solutions in conducting a brand positioning study for our station.
We are extremely impressed with TRS’s professionalism as well as the commitment they displayed to the project as a whole.

We therefore do not hesitate to recommend them for any suitable researchassignments.

Alice Manyaira
Alice ManyairaResearch Officer

Lobel’s Bread has dealt with Topline Research Solutions in almost all its research projects including customer satisfaction surveys, brand perception researches, packaging design tests, to mention but a few.

We are pleased to strongly recommend TRS as your research solution provider. We have always been very impressed with the articulation and quality of the work done, the excellent communications and the commitment to an agreed timeline.

Once again, we recommend Topline Research Solutions and will continue to utilize their services.

Sharron Maparura
Sharron MaparuraMarketing Executive

Hi Patson,

I thank you for your recent e-mails etc, see copy I have sent to the board members.
After thanking you in person at Conqueanar House, I hereby thank you and your team once more for
what I think was a very good presentation, that went down very well.

Colin Moxham
Colin MoxhamExecutive Chairman

Nudge has outsourced fieldwork on multiple projects in Southern Africa to Topline Research Solutions. Every time we have been very impressed with the quality of the work done, the excellent communications and the commitment to an agreed timeline.

Several projects have been logistically challenging and intensive e.g. Product Testing. Even these projects were handled competently and professionally. I would strongly recommend Topline as a supplier in Southern Africa and Nudge will continue to utilise their services.

Louise Polders
Louise PoldersResearch Insights & Analytics Director

This letter serves to confirm that we have commissioned Topline Research Solutions (TRS), under Mr Patson Gasura, during the past five years, to work on our national Stakeholder Satisfaction Survey as well as periodic Customer Satisfaction surveys to guide our strategic business plans. Stakeholder satisfaction is a key business imperative within the IDC.

We have been very satisfied with the way research assignments were handled by TRS, as well as effective handling of queries and professional conduct each time results were presented to the corporation. Their sen/ices ended at the expiry of the contract.

We therefore do not hesitate to recommend the TRS team for similar assignments

Sisa Mbuli
Sisa MbuliHead: Customer Relationship Management

Hi Patson

Just read the NCR consumer education report. Congratulations on an excellent report. I have noted some of the results relating to the NDMA and some of the general recommendations and will definitely incorporate them into our educational strategy going forward.

Magauta Mphahlele
Magauta MphahleleCEO

The purpose of this letter is to express our satisfaction with the marketing research services provided by Patson Gasura to one of our portfolio companies involved in the poultry industry.

Patson was engaged by Technoserve Zimbabwe during the period 04 November 2015 to 10 December 2015. His role was to assist one of the Agro-Initiative Zimbabwe clients to get a better understanding of the poultry market in Zimbabwe. Patson’s research spanned across all poultry wholesalers and retailers and his knowledge and attention to detail aided in the quality of the work he delivered. The research findings have been instrumental in guiding our client’s marketing and growth strategy.

We can confidently recommend Patson Gasura as a solid and reliable service provider, and expert in the market research field. We would not hesitate to engage him again for similar consultancy Work.

Tatenda Makahamadze
Tatenda MakahamadzeProgram Manager - Agro Initiative Zimbabwe

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